Professional Investors will say that there are three primary buying decisions:
1) Information Advantage
2) Analytical Advantage
3) Behavioral Advantage
Information Advantage can be accessed by PlayMyMillions users who have full access to market information to provide this advantage.
Analytical Advantage can be achieved by PlayMyMillions users by access a World of SEC reporting that is only available to the World's largest fund managers.
Behavioral Advantage is accessible through the Financial Social Index and the unique use of Social Media to track and link key stories about the securities that you have invested in - good news and bad is available daily on your portfolio without the need to spend hours using google.